Course Title: Making the Most of the Merchandise

Who Should Attend:

Those with responsibility for effective merchandising in a retail setting.

Learning Outcomes:

• Improved standards of merchandising.
• Greater focus on the retail message.
• Improved sales income.
• Managers to look at their shops through fresh eyes.

Contents:

• Tutor and delegate introductions.
• Course review/Learning Logs.
• What is Merchandising?
• What are we trying to achieve?
• A review of different methods of merchandising.
• “First Impressions count”.
• The Window.
• How People shop.
• Use of Prime sites.
• Promotions and special events.
• Review of pre-course work.
• Personal Action Planning.

Duration: One day

PRE-COURSE WORK:

To make the most of the workshop it is vital that delegates carry out the following tasks prior to attending. Please review your current merchandising systems, processes and layouts and identify at least two areas for added value improvement.